[Woman in patterned dress]

[Woman in patterned dress]

Photograph

Madame Yevonde

Maker
British, 1893–1975

[Woman in patterned dress]

1935
Color assembly print (Vivex)
Image: 11 3/4 × 9 in. (29.8 × 22.9 cm)
Mount: 17 3/4 × 12 7/8 in. (45.1 × 32.7 cm)
Gift of the Imperial War Museum, 1949
1978.1421.0002
Inscriptions Inscribed in pencil on mount verso, TC: 65 [encircled] // 1935 // 814/DBL; C: liaison[?]; CR: by Madame Yvonde (Middleton) married // name // according to Frank Coppin[?] // 1971; BLC: Color 6. In red grease pencil, TC: 189 [encircled]. Stamped in black in on mount verso, C: VIVEX // Natural Colour Photograph // When Re-ordering please // quote [in rectangle], COPYRIGHT.
TextThe fight for women’s rights in the early twentieth century was directly responsible for Madame Yevonde’s career in photography; an ad for a photographer’s apprentice in The Suffragette magazine led her to pursue the medium. In 1914, she opened her own photography studio in London, where her portraits of fashionable celebrities and society figures launched her success. Her expertise with the proprietary color photographic process Vivex—seen here in the crisp rendering of the brightly hued dress—earned her international accolades throughout the interwar years.

—Label text, History of Photography [Rotation 15]

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