Beer Can's Birthday

Beer Can's Birthday

Photograph

Basil C. Levine

Maker
American, 1928–2011

Beer Can's Birthday

1975
Gelatin silver print
Image: 11 7/8 × 9 13/16 in. (30.2 × 25 cm)
Gift of Jonathan Levine, 2024
2024.0041.0044
Inscriptions Typed in black ink on paper taped to verso and folded to recto BC: BEER CAN'S BIRTHDAY -- Fifty years ago -- on Jan. 24, 1935 -- American Can Company made \ the first beer can and it was marketed in the Richmond, Va. area by Krueger Beer. One \ of the original cans is displayed by William Christensen (right), a major collector who \ lives in Chatham, N.J. With him, holding a commemorative can marking 50 years of beer \ can production, is David Wiesley, American Can Company's marketing vice president for \ beverage packaging. The commemorative cans will be issued to members of the Beer Can Collectors of America at their "canvention" in Richmond, Jan. 25 and 26. \ -0- \ From: John A. DeMilia \ Carl Byoir & Associates, Inc. \ 380 Madison Avenue (212) 986-6100 \ New York, New York 10017 \ For: AMERICAN CAN COMPANY \ Slug: BEER CAN'S BIRTHDAY \ Neg. No.: AMCO 17-R1-6 \ 11785
Printed on verso OA: THIS PAPER \ MANUFACTURED \ BY KODAK
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